6 Evergreen Lead Generation Strategies to catapult your efforts

Maintaining a steady flow of fresh (high quality) leads is one of the major 'pain point' of most businesses. Keeping that in mind, here are 6 evergreen strategies that have immense potential and can catapult your lead generation efforts to success.

Suchit  SawantSuchit Sawant

Do you want to significantly improve your lead generation results?

Is the generation of quality new leads on a regular basis one of your biggest problems?

If your answer to the aforementioned questions is yes, then here are 6 highly effective lead generation strategies that have the potential to afford you with a continuous and steady stream of fresh (quality) leads!

P.S The lead generation techniques discussed below are unlikely to ever go out of fashion

Lead Generation Strategies

Generate positive-word-of-mouth for your business

One of the best lead generation strategy which is not quite a strategy but simply a natural consequence, that is sure to give you back rich dividends is to simply do great work for your existing clients.

By doing the best possible job for your existing clients, you open the door to attracting new leads via the positive word-of-mouth and goodwill that you garner.

It is similar to the scenario where a movie with great content but a not-so-popular cast slowly but steadily goes on to do great business as a result of the positive word-of-mouth spread by the early viewers.

Further speaking, we are all aware of the fact that people trust recommendations more than anything else, making positive word-of-mouth a great way to generate fresh high-quality leads.

So just remember the proverb: “A bird in the hand is worth two in the bush” and rather than overly sweating it out over generating new leads and clients, just nurture your existing customers and do the best possible work for them - and you are highly likely to keep getting a steady flow of fresh high-quality leads over the course of time.

Get referrals from existing clients

Similar to the positive-word-of-mouth strategy, client referrals is another great way to generate new leads.

As discussed above, if you do great work with your existing clients, then they are likely to recommend you to their peers who may go on to become your clients.

Likewise, your existing clients can also proactively help you in generating new (targeted) leads via referrals.

Let’s go through an example to understand this:

Consider that an existing client of yours is impressed by the job that you have done and asks you as to whether he can do anything for you as a token of appreciation.

In such a scenario, you can just ask him/her to share your name and the overall work experience they had with you - with other related business persons that they may meet at conferences, business meetings, etc.

This may seem like a big ask but if you have done a really good job, then your clients will be more than happy to refer you to their peers without any kind of hesitation or second thoughts.

Thus, your existing clients could well turn out to be the single most powerful driving force behind your lead generation efforts - providing you with high-quality leads that are extremely likely to go on and become your clients!

Come up with limited time offers

Ever wondered why there is always a shortage when it comes to newly launched iPhones?

Well, there could be some legitimate reasons for the apparent inadequacy but beyond that, it is quite clear that Apple has mastered the art of scarcity marketing.

What is scarcity marketing? Let's have a look.

Marketers involved in the selling of luxury goods have long become aware of the fact that scarcity makes a product to be more fascinating and covetable for the masses, subsequently causing an increase in its value & demand - eventually leading to it becoming successful.

Now let's consider the fact that: In today's day and age, the vast majority of the people want to be perceived as ‘cool’ and are ready to make substantial efforts to follow the latest trends even if they may not be having any particular personal interest in doing that. People simply want to be accepted by their peers and the society as a whole, and they are ready to go to great measures to accomplish that.

This is where scarcity plays on the minds of people, prompting the majority of the people who want to be part of the ‘trendy crowd’ to make an effort to buy products that are scarce or are only available for a limited period of time.

It is no wonder then that people are happy to queue for days to get their hands on the latest iPhone!

How you can leverage scarcity marketing to your benefit

One thing to always keep in mind: If you are going to implement scarcity marketing tactics, then you need to absolutely make sure that the product/service you’re offering is simply top-notch and provides serious value (consider an Apple iPhone) to your target audience.

Without a high-quality product, scarcity marketing is sure to have the opposite effect of what you may be expecting.

Also when it comes to scarcity marketing, ebooks and white papers should ideally be your offerings as they are generally considered as premium content, and thus are particularly effective in generating substantial amounts of leads if offered for a limited time period or up to a certain limited number of downloads.

Provide high value with your content

As far as lead generation is concerned, Content Marketing is one of the most important strategies, that is unlikely to ever go out of fashion.

This is because the majority of the people who go on to become leads are first attracted to a website via a valuable piece of content that they may have come across on search engines, social media channels, etc.

In addition to that, content marketing is a cost-effective strategy when compared to many of the other lead generation strategies that are popular nowadays.

But before you embark on your content marketing journey, you need to make sure that you have a well-defined target audience - based on whose interests you can create your content.

Once you have your target audience set, you can then begin to create informative and compelling content in the form of blog posts, videos, ebooks, webinars, infographics, landing pages, etc. targeting the specific pain points of your audience and providing them with the requisite solutions.

Also regularly churning out blog posts of high quality will ensure that your website remains fresh while enhancing your visibility for your targeted keywords in SERPs.

Additionally, it will also help in building trust in your brand and establishing your credibility as an expert in your field.

P.S Make sure that all of your content and the overall website is optimized for SEO

Devise effective CTAs and Landing Pages

Similar to SEO, all your hard work and lead generation efforts will go down the drain if you don’t optimize your website, landing pages, and call-to-actions for lead generation.

Let’s have a look at this by way of an example:

Consider a situation wherein a person comes across one of your well-written blog posts on Google search.

He clicks on the link, reads the entire blog post on your website and is impressed by the content that you have written.

In such a case, there is a great chance that he/she may be interested in subscribing to your newsletter, downloading an ebook that you are offering, filling up a form for a demo, or maybe even starting a free trial with your flagship product.

Therefore, it is absolutely necessary that you already have in place: simple, clear call-to-actions throughout your website and even within your content (if it is possible) to get visitors to submit their information or to direct them to a specific landing page with a great offer.

If you are new to landing pages, they are basically stand-alone pages of your website that a person is directed to once he/she clicks on a call-to-action.

These pages are created and designed keeping in mind the single most important purpose that they serve: Converting traffic into leads (generally through a lead capture form).

Landing pages have become immensely popular for lead generation courtesy of the fact that they talk straight-to-the-point, providing people with just one offer - a single action to take, making them more likely to convert than anything else.

Track your performance regularly

In order to continuously improve your lead generation results, it is absolutely essential that you constantly keep on tracking the performance of the various lead generation tactics that you have employed.

Google Analytics or tools similar to it will help you in procuring this valuable information.

This information will help you in determining as to which of your tactics are generating a notable amount of leads while which ones are simply a waste of time.

Also, always remember that a potent lead generation strategy is all about optimizing and scaling up the tactics that are working for you and doing away with those which aren’t working.

Quick Summary

Let’s briefly sum up the immensely valuable lead generation strategies that we discussed above:

Generate positive-word-of-mouth for your business

By doing the best possible work for your existing clients, you are sure to generate a positive-word-of-mouth for your business within the industry.

This positive word-of-mouth and goodwill that you have garnered will subsequently lead to you attracting new leads.

Get referrals from your existing clients

Similar to the positive-word-of-mouth strategy, your existing clients can also proactively help you in generating new (targeted) leads through referrals.

If a client is impressed by the work you have done and enquires whether he can do anything for you, then just ask him to share your name and the overall work experience they had with you - with other related business persons that they may meet at conferences, business meetings, etc.

Come up with limited time offers

It's a well-known fact that limited time offers makes a product to be more fascinating and covetable for the masses, subsequently causing an increase in its value & demand - eventually leading to it becoming successful.

You can use this technique to generate new leads by offering premium content like ebooks and white papers in the form of limited time offers or up to a certain limited number of downloads.

Provide high value with your content

Content Marketing is one of the most important lead generation strategies, that is unlikely to ever go out of fashion.

This is because the majority of the people who go on to become leads are first attracted to a website via a valuable piece of content that they may have come across on search engines, social media channels, etc.

By targeting the specific pain points of your target audience and providing them with the requisite solutions in the form of blog posts, videos, ebooks, webinars, infographics, landing pages, etc. you are highly likely to attract a significant amount of relevant visitors to your website, which in turn will be converted into leads with the help of the next strategy discussed below.

Devise effective CTAs and Landing Pages

All your hard work and lead generation ideas & efforts are only going to come to fruition if you optimize your website, landing pages, and call-to-actions for lead generation.

The traffic that your website attracts is only going to be of any value to you if you manage to convert a notable amount of it into leads.

Therefore, it is absolutely necessary that you already have in place: simple, clear call-to-actions throughout your website and even within your content (if it is possible) to get visitors to submit their information or to direct them to a specific landing page with a great offer.

Track your performance regularly

In order to continuously improve your overall lead generation process & results, it is absolutely essential that you constantly keep on tracking the performance of the various lead generation tactics that you have employed with the help of Google Analytics or similar tools.

This information will help you in determining as to which of your tactics are generating a significant amount of leads while which ones are simply a waste of time.

A potent lead generation strategy is all about optimizing and scaling up the tactics that are working for you and doing away with those which aren’t working.

Suchit  Sawant
Author

Suchit Sawant

An admirer of the English language.. writing for a purpose.

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